UC SAN DIEGO BOOKSTORE

www.ucsandiegobookstore.com

 

UX Design

Website Development

Branding

Illustration

Graphic Design

Photography

Header.jpg
 

UX DESIGN

WIREFRAMES

Two iterations were conducted with wireframing. Second iteration was done after taking website’s limitations into consideration.

1Wireframe.png
2Wireframe.png
THE WEBSITE

First iteration was done without any limitation in mind. Created a slick and clean design without color block. Designed several features that could be found in modern sales website.

Second and final iteration was designed and implemented to the current website. With limitations of the back-end, we had to adapt and create the most efficient way to navigate around the website, while maintaining a consistent style throughout our store. The style should also reflect on the Bookstore as well.

[OLD WEBSITE BEFORE DEVELOPMENT]

InitialWebsite_Mockup2.jpg
FinalWebsite_Mockup.jpg
 

BRANDING

STYLE GUIDE
StyleGuide.png


STANDARD SALE FLYER
FlyerMockUp.jpg
 

ILLUSTRATIONS / GRAPHIC / PRINT


PROMOTIONAL FLYERS FOR APPLE SALES

Worked closely with the UC San Diego Computer Store and Apple® Marketing to produce several promotional flyers. These are a few featured designs I’ve done.

mad_Monster.jpg
MacFest_Summer.jpg
 
SOCIAL MEDIA CONTENT

Incorporated fun illustrations to highlight products for social media posts.
Also started incorporating illustrations to product and lifestyle photos to bring more colors and fun to images.

 

PHOTOGRAPHY

THE NEW LOOK

Started to incorporate more lifestyle photos into promotions, advertisements, social media, and website.

More images can be found on the website & Instagram.